Course Description
![](https://files.cdn.thinkific.com/instructors/000/051/3921512662377.small.jpg)
Managing Director, 1863
Melissa Bradley
Course curriculum
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1
Operating In Challenging Times
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Welcome
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How to be a Black Entrepreneur
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Top 10 Tips to Manage Current Macroeconomic Challenges
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Crisis_Description
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Leading Your Business: Inside and Out
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1863 and Motley Fool Ventures
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Selling Online through Amazon
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Tools to Turn from Fear to Decisions and from Decisions to Action
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2
Business Planning
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Understanding the Entrepreneurial Mindset
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Choosing Your Plan
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Tools for Planning Your Business
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3
Market Needs
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Buyers Journey
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Content Marketing
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Building and Targeting Audiences
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Marketing Strategy_ Social Profiles
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Tools to Define Your Market
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4
Target Market
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Competitive Analysis
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Tools to Help Define Your Customer
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5
Sales Introduction
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Creating Business Value
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GC - Media Strategy_ Google Ads
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GC - Execution & Ad Ops_ 10 Steps to Create a Successful Facebook Campaign
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GC - Media Strategy_ Leveraging Content Publishers
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Tools to Help You Plan and Drive Sales
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6
Financials
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Finance Essentials
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How to Crush Business Goals
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How To Choose Your Financing Path
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Tools to Help You Own and Master Your Financials
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7
Preparing to Pitch
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Principals of the Perfect Pitch
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Investment Pitch_ How to Make your Pitch Deck
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Tools to Help You Pitch
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Conversation with Citi Ventures
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8
Bison Pitch Fall 2020
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Bison Pitch Competition Fall 2020
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