Course Description

Managing Director, 1863

Melissa Bradley

Course curriculum

  • 1

    Operating In Challenging Times

    • Welcome

    • How to be a Black Entrepreneur

    • Top 10 Tips to Manage Current Macroeconomic Challenges

    • Crisis_Description

    • Leading Your Business: Inside and Out

    • 1863 and Motley Fool Ventures

    • Selling Online through Amazon

    • Tools to Turn from Fear to Decisions and from Decisions to Action
  • 2

    Business Planning

    • Understanding the Entrepreneurial Mindset

    • Choosing Your Plan

    • Tools for Planning Your Business
  • 3

    Market Needs

    • Buyers Journey

    • Content Marketing

    • Building and Targeting Audiences

    • Marketing Strategy_ Social Profiles

    • Tools to Define Your Market
  • 4

    Target Market

    • Competitive Analysis

    • Tools to Help Define Your Customer
  • 5

    Sales Introduction

    • Creating Business Value

    • GC - Media Strategy_ Google Ads

    • GC - Execution & Ad Ops_ 10 Steps to Create a Successful Facebook Campaign

    • GC - Media Strategy_ Leveraging Content Publishers

    • Tools to Help You Plan and Drive Sales
  • 6

    Financials

    • Finance Essentials

    • How to Crush Business Goals

    • How To Choose Your Financing Path

    • Tools to Help You Own and Master Your Financials
  • 7

    Preparing to Pitch

    • Principals of the Perfect Pitch

    • Investment Pitch_ How to Make your Pitch Deck

    • Tools to Help You Pitch

    • Conversation with Citi Ventures
  • 8

    Bison Pitch Fall 2020

    • Bison Pitch Competition Fall 2020