Course Description

Operating in Challenging Times

Course curriculum

  • 1

    Welcome

    • Crisis center welcome letter

    • Local Resources for Small Businesses Organized by State

    • COVID-19 Resources for Small Buinessess & Entrepreneurs

  • 2

    Scenario Planning

    • Welcome

    • Crisis Description

    • Tools to Turn from Fear to Decisions and from Decisions to Action

    • Crisis Agenda

    • Top 10 Tips to Manage Current Macroeconomic Challenges

    • Leading Your Business: Inside and Out

    • 1863 and Motley Fool Ventures

  • 3

    Accessing CARES ACT

    • Welcome

    • Leveraging Stimulus and CARES ACT funding

    • 1863 Leveraging Stimulus Slide Deck

    • Lender Information Organizer

    • SBA PPP Guidance on Self Employment

    • Small Business Relief: COVID-19 Resources For Startups

    • Local Resources for Small Businesses Organized by State

    • AEO Small Business Resources

  • 4

    Leadership

    • Leadership Welcome

    • Leadership Conversation with Amanda DoAmaral of Fiveable

    • Priority Setting - 54321

    • Status Report Planning Tool

    • 28 Moves to Survive a Downturn

  • 5

    Strategy Update

    • Strategy Update Introduction

    • Assessing Coronavirus’s Impact on Your Business Model

    • Cashflow Tool Instructions

    • Cashflow Tool

    • Chris Duffus on Strategy in Difficult Times

    • The Psychology of Founders Who Win in Downturns

  • 6

    Sales

    • The-B2B-digital-inflection-point-How-sales-have-changed-during-COVID-19

    • Selling Online through Amazon

    • The_Art_of_Selling

    • Creating Business Value

    • Tools to Help You Plan and Drive Sales

  • 7

    Additional Resources

    • important-considerations-in-implementing-workforce-furloughs

    • Reducing Employee Hours v Layoffs