Course Description

Managing Director, 1863

Melissa Bradley

Course curriculum

  • 1

    Creating Business Value

    • Introduction

    • Competitive Analysis

    • Scalable Business Models

    • Template: Business Model Canvas

    • Feedback

    • Customer Development
  • 2

    Competitive Analysis

    • Introduction

    • The Framework

    • An Example

    • Feedback

    • Template: Competitive Analysis
  • 3

    Business Planning

    • Introduction

    • Choosing Your Plan

    • Pt1: Executive Summary

    • Pt2: Problem & Market Analysis

    • Pt3: Solution, Products & Services

    • Pt4: Competitive Analysis

    • Pt 5: Sales & Marketing

    • Pt6: Ownership, Mngmnt & HR

    • Pt7: Operating Plan

    • Pt8: Financial Analysis

    • Maintaining Your Plan

    • Template: In-Depth Business Plan

    • Template: Pitch Deck

    • Feedback
  • 4

    Buyers Journey Mapping

    • Introduction

    • The Framework

    • Feedback

    • Template: Buyer Journey Map
  • 5

    OKRs : Objectives and Key Results

    • Introduction to OKRs

    • Elements of OKRs

    • How to Setup OKRs

    • Common Mistakes in Creating OKRs
  • 6

    Financial Statements

    • Understanding Financial Statements
  • 7

    Accounting

    • Accounting Basics
  • 8

    Time Management

    • Time Management
  • 9

    Program Survey: Please complete

    • 1863 Labs Participant Survey